HOUSTON—With Earth Day approaching, it’s the perfect opportunity for contractors to promote the benefits of cool roof colors and systems to their customers. For both new homes or re-roofing projects, upfront investment can pay off with a lifetime of energy savings.
What Are Cool Roofing Colors?
- Cool Roof Colors are made with specialized pigments that help reflect as much as 53% of the sun’s solar energy, compared to 10% for a typical asphalt shingle.
- By reducing heat absorption, Cool Roof Rated Colors can help lower cooling costs, ease demand on HVAC systems, and extend the lifespan of both cooling equipment and the roof itself, reducing the need for frequent repairs or replacements.
What Is a Cool Roof System?
A Westlake Royal Cool Roof System can be used with Cool Roof Colors or any roof color; it pairs roofing materials with components and installation methods that improve insulation, ventilation and longevity. This helps keep the home cooler in the summer and warmer in the winter.
Backed by research: Testing by Oak Ridge National Laboratory revealed that the Elevated Batten System on a dark roof is just as important as reflective roofs in achieving energy efficiency. ORNL’s 12-month study on the effects of IR pigments vs. metal roofs installed with an airspace showed that above-sheathing ventilation can reduce heat flow into a building by nearly 30%.
How it works: As the sun heats the roof, the roofing materials and the air beneath them warm up. Elevated or vented battens create airflow that allows hot air to rise and escape through the ridge vent, while Vented Eave Risers draw cooler air into the system from below. No electrical or mechanical parts are needed, providing easy maintenance and reliability.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.
