The Vermont Retail Lumber Dealers Association (VRLDA) held its Golf Tournament and Annual Meeting at Cedar Knoll Country Club in Hinesburg, Vt., on September 11. Members gathered for a round of golf and to honor Paul Koenig as Lumber Person of the Year, Sherry Pfenning as Lifetime Achievement Award recipient, and Boise Cascade as the VRLDA Vendor of the Year.    

The day began at 8:30 a.m. with a continental breakfast for golfers who teed off at 10 a.m. It was a perfect day for golf on the scenic course with all the board members pitching in to help greet the attendees and facilitate the day. Ultimately, it was Team Bethel Mills/Weyerhaeuser that won the tournament. Following, the association voted on its 2023/2024 Board of Directors, presented a contribution to elected official of the Year, Senator Richard Sears, and celebrated the VRLDA honorees. VRLDA Annual Event Chair Lance Allen of rk MILES once again ran a first-rate outing enjoyed by all!

VRLDA Board of Directors

The 2023/2024 VRLDA Board of Directors: Paul Koenig, Tim Comes, Sherry Pfenning, Ed Druke, Claudia Homan, Andrew Durfee, Tim Lacey, Derek Taylor, Katie Gallagher, Jeff Kaufman, Max Humphrey, Jeremy Baker, and Lance Allen.

Pictured above: VRLDA Lumber Person of the Year Paul Koenig (Koenig Cedar) with VRLDA President Jeremy Baker (rk MILES). VRLDA Lifetime Achievement Award recipient Sherry Pfenning (BlueLinx) with VRLDA President Jeremy Baker (rk MILES) and Pat Mayhew (Poulin Lumber). VRLDA Vendor of the Year Boise Cascade. Accepting the award is Brett Churco and Kris Roche with VRLDA President Jeremy Baker (rk MILES).

Lumber Person of the Year Recipient: Paul Koenig Biography

When you grow up pulling logs out of the woods via horsepower (we’re not talking engine specs here, we’re talking actual horses), it’s not necessarily a surprise to end up making a career in the lumber industry.

“My dad was in forestry, so I was always around trees and lumber growing up,” Paul explains. “My brother would cut down the trees, and I would haul them out, first with a horse and then later a tractor.”

Still, despite having the proverbial sawdust in his blood, Paul’s route to owning a lumber business was not a straight shot; there was a fork in the road.

Before entrepreneurship, came mechanical engineering. Paul earned an associate’s degree at Vermont Technical College before pursuing a bachelor’s at Rensselaer Polytechnic Institute and eventually a master’s at the University of Colorado.

“For me, college was just about learning, not necessarily developing a career,” he says. “When I got out of college in the summer of 1989, we were in a recession, and there were not a lot of engineering jobs around. I think it was just bad timing.”

Or perhaps it was good timing, in a way, given how things turned out. Paul and his father had always talked about one day starting a business together.

“I was doing some carpentry over the summer. Then winter came, and that’s when I said, ‘Dad, now’s the time,” Paul recalls. “He handed me a trailer load of cedar shavings and said, ‘Here, sell these. You come to a fork in the road, and you’ve got to make the right decision.”

Paul started Koenig Cedar in 1990, driving around in his pick-up and selling cedar shavings to pet stores. Before long, he had the idea to design and manufacture dog collars that capitalized on cedar’s natural flea-repelling properties.

As successful as the dog collars were, there was still a better opportunity. “People kept calling us for lumber, so we just kind of followed where the money was,” Paul says.

It’s quickly coming up on 35 years since Paul arrived at that fork in the road, and the continued success of Koenig Cedar is proof that he chose the right direction.

“What I like about the business is that I can wear many hats. If I want to run the forklift, I can go out in the yard and do it. If I want to do a delivery or make a sale, I can. I don’t have to just do one particular job all the time,” he says. “I also like the idea of being self-employed. I don’t like working for other people.”

He does like working with other people in the industry, though, as evidenced by his long service with the VRLDA. Over the years, he’s served as a board member, vice president, president, ex-officio president, and two separate stints as treasurer, the office he currently holds.

“I was kind of thinking they don’t need me anymore, and then they asked me to be treasurer again,” he laughs.

Paul and his wife Elaine have lived in Starksboro since 1995, where they raised three children, none of whom followed their father into the lumber industry. His two oldest sons both went into different types of engineering, and his youngest is a chef.

Asked what keeps him going in the industry after all these years, Paul responds simply, “I’m good at it. My wife asks when I’m going to retire, but I don’t really have that word in my vocabulary. It’s a good career, and people are always building something, so lumber is going to be around forever.”

Lifetime Achievement Recipient: Sherry Pfenning Biography

Sherry Pfenning wasn’t necessarily looking to be a pioneer when she entered the building materials industry. She was just a soon-to-be college graduate looking for a job. Champlain College, where she earned an associate’s degree in marketing and management in 1984, knew she was looking to get into sales and helped connect her to an opportunity at what was then Georgia-Pacific.

“When I started there were only a few women working in the industry, mostly owners of lumberyards who were part of husband/wife teams,” she recalls. “In 1986 when I took the outside sales rep job there were only men in outside sales in the Vermont/New York territory that I covered.”

Her four decades in the industry prove that she was more than up to the challenge of breaking into the boys’ club of the ‘80s. Though her paycheck now bears a BlueLinx logo instead of GP, she’s essentially been with the same company her entire career. (“Many longtime customers still refer to us as GP,” she notes.) Along the way she’s done stints as an inside salesperson and product manager, but outside sales has always been the core of what she does, rising to the rank of territory manager. Her stellar record at BlueLinx includes two Employee of the Quarter honors (1994 and 2010) and the Sales Excellence Award (Million Dollar Circle) in 2016.

Like all great salespeople, Sherry finds both success and satisfaction in the relationships built through her work. “I love my customers and the people in the industry,” she says. “They’ve become like family over the years.”

In that time, she’s seen a lot of change in the industry, and not just in terms of the demographics of the salesforce. She notes that many members of the sales team she’s worked with over the years now have their own businesses. And then there’s the technological advances.

“When I started, we did not have cell phones or individual computers on our desk,” she says. “I would have to stop at pay phones and call my order into the office staff and they would write up a manual order.”

Outside of her work in sales, Sherry is involved in her community, both on business and personal levels. She served on the VRLDA board of directors from 2013-22, is a former vice president of the Missisquoi Amateur Hockey Association, and coached softball and soccer when her daughter was growing up. She also served as a mentor to a young woman for five years through Watershed Mentoring. This echoes her philosophy of life, which is simply “Do the right thing.”

Sherry lives on Hog Island in West Swanton with her husband of 18 years, Mark. Her daughter Riley and stepdaughter Brooke are both grown and living in Virginia and Florida, respectively. She keeps herself busy swimming, biking, hiking and playing pickle ball.

Looking at how the industry has changed over the course of her career, Sherry sees both progress and potential. “Today there are many wonderful women in the industry, and I hope that keeps growing,” she says. And she encourages others to follow in her footsteps. “Now is a great time to enter the building industry. There are so many opportunities and potential for personal growth.”

VRLDA Winners
VRLDA Golf Tournament Winners

Tournament Winners: Bethel Mills/Weyerhaeuser. Brian Wright (Weyerhaeuser), Matthew Durfee, Andrew Durfee, and Jason Chizmar (Bethel Mills).

It was a perfect day for golf!

Photo 1: Jeremy Baker (L) presented a contribution to Senator Richard Sears (R) as its elected official of the year. Photo 2: Doug Helmacy (L) (BWI-Masonite) wins the VRLDA 50/50.

VRLDA Board Members working registration: Tim Lacey (Curtis Lumber), Ed Druke (WW Building Supply), Claudia Homan (Bethel Mills), and Lance Allen (rk MILES).