From strategic insights on marketing and sales to practical advice on winter weather risks and sustainable building practices, these articles have sparked meaningful conversations among our readers. As we step into 2025, here are the top reads that have resonated the most, offering valuable lessons and innovative ideas for navigating the dynamic world of the lumber industry.
Scroll through and check them out again or for the first time.
10. Evaluating Your Current Marketing State for Action | By Jack Leary, Impact 180
Marketing, by its very nature, is concerned with the interaction between the company and the marketplace. Read More
9. Winter Worries: Keep Your Business Safe from Snow, Wind, and Hail | By Mike Seiwert, Pennsylvania Lumbermens Mutual Insurance Company
What are the winter weather risks for lumber businesses? There are a range of potential threats, ranging from slips and falls to fleet safety issues and, perhaps most costly, roof collapses and damages. Read More
8. Decking Product Showcase
Discover the latest products from your favorite decking brands. Read More
7. Winning the Tug of War in Sales | By Tom Zimmerman, SHIFT Sales Training & Consulting
We all know that a win-lose situation with a customer (or even a vendor) is something to avoid. This tug-of-war analogy is actually a comparison of the differences between a winning sales strategy and a losing sales strategy. Read More
6. Build Better: Six Sustainable Building Benefits to Consider | By Elton Mayfield, ER Marketing
Sustainable building practices play a critical role in reducing environmental impact and have a wide range of benefits. Read More
5. Window Trends from a Window Geek + Window Product Showcase | By Scott Channell, National Vinyl LLC
Discover the latest trends and products from your favorite window brands. Read More
4. AI-Powered Personalization in Marketing | By Elton Mayfield, ER Marketing
In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. Read More
3. THE BOMB SQUAD: “How Do Savvy Managers React When Sales People Aren’t Having a Nice Day?” | By Mike McDole, Firing Line LBM Advisors
It’s a manager’s job to pick up on the ‘subtle hints’ salespeople drop when they’re upset, and Jim was clearly feeling troubled. Read More
2. Rising Star: Max Fatello
Max Fatello of Marketing Sales & Associates was the LC’s Rising Star for the month of May. Read More
1. Thermally Modified Wood Is What’s Next | Jordan Russin, Russin
The market has been craving a wood solution that does the great things wood does—looking natural and pretty—without doing the nasty things wood does. What is thermally modified wood and what are its benefits? Read More
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