MoistureShield, a brand of Oldcastle APG, is partnering with Amerhart, an operating brand of Specialty Building Products (SBP), to expand distribution of its comprehensive composite decking portfolio in Jackson and Traverse City, Michigan.
“Michigan’s expansive coastal area makes for the perfect market to bring our composite decking portfolio’s many features and benefits,” said Matthew Bruce, Vice President of Sales at MoistureShield and Barrette Outdoor Living. “Our partnership with Amerhart provides not only a distribution platform, but also a strong dealer network as we continue to strengthen MoistureShield’s position as the innovative leader in the non-wood decking market segment.”
“We are thrilled that Amerhart is now the proud distributor of MoistureShield at our two Michigan locations,” said Rick Jolly, Amerhart Branch Manager. “With MoistureShield’s cutting-edge product portfolio that is ideally suited to perform in any environment, we’re set to accelerate the growth of the composite decking category across the state of Michigan.”
All MoistureShield products feature the Solid Core Difference to ensure moisture resistance and enable installation in the ground, on the ground or even underwater. MoistureShield’s premium Vision line of capped composite decking features industry-leading DiamondDefense Coating and CoolDeck Technology, which helps reduce heat absorption by up to 35% compared to standard composite boards in similar colors.
MoistureShield’s Meridian line features a TruTexture Surface, a low-profile wood grain pattern that evokes the look and feel of real wood without the inconvenient maintenance. Rounding out the capped product offering is the entry-level Elevate line; while Vantage uncapped composite decking provides dependable workability beyond wood, with composite performance.
About MoistureShield
MoistureShield is the signature composite decking brand of Oldcastle APG, a CRH Company and leading provider of outdoor living and building materials. MoistureShield manufactures innovative composite deck boards with protective cap, color and surface technologies that create a natural wood look with the ability to withstand impact and water submersion. The brand’s CoolDeck Technology is the first of its kind to deliver surface heat absorption solutions. For more information, visit MoistureShield.com.
About Oldcastle APG
Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer’s signature brands include Belgard and Echelon hardscape and masonry materials; Barrette Outdoor Living and MoistureShield fencing, decking and railing; Sakrete and Amerimix packaged concrete and mortar; Techniseal sands, jointing technologies and surface protectors; PebbleTec pool finishes; plus popular brands of landscape and gardening materials. For more information, visit oldcastleapg.com.
About Amerhart
Amerhart, an operating brand of Specialty Building Products (SBP), is known for its service, innovation, growth and success. For more than eight decades the company has stayed committed to its mission to inspire communities to build their version of the “American Dream” and has remained relevant by investing in initiatives that help its communities grow and prosper. For more information, visit amherhart.com.
