Deckorators, a leader in stylish and durable composite decking and accessories, and ha brand of UFP Retail Solutions, LLC, a UFP Industries company, has named Michelle Hendricks director of marketing, effective March 2025.
Hendricks has been a key contributor to the ongoing success of Deckorators since first joining UFP Industries nearly six years ago. Hendricks joined Deckorators as a category marketing specialist and, by 2021, had moved into the role of category marketing manager.
Her leadership during this time covered many facets of the business, including the launch and build-out of the brand’s mineral-based Surestone technology, which has been pivotal in driving sales and market share as it is the only product of its kind within the competitive category. Additionally, Hendricks has led the growth of Deckorators’ contractor network, expanding the program from 500 to over 1,500 certified pros nationwide. These professional contractors leverage the growing Deckorators suite of innovative decking products to help homeowners imagine the full potential of their outdoor spaces.
“We’re very pleased to have Michelle in this role,” said Deckorators Executive Vice President Ryan Kemp. “Her strategic support has continued to help gain market share for Deckorators’ products and generate significant brand awareness. We’re happy to recognize the strong body of work Michelle has delivered.”
As director of marketing, Hendricks will focus on the strategic management and guidance of a growing landscape of expanded consumer and trade marketing and product initiatives, including the brand’s multi-year sponsorship with the PGA TOUR, and the brand’s annual Outdoor Living Report, which provides authentic industry perspective and informative and inspiring trends in outdoor living design.
“I’m excited to step into this new leadership role,” said Hendricks. “As we continue to strengthen Deckorators’ presence among our core contractor base and find new avenues to expand our brand conversation in the consumer landscape, we remain our forward-focused approach to help shape the industry and ensure homeowners achieve the outdoor living space they’ve imagined.”
About Deckorators
Deckorators, the first name in decking, railing, and accessories, invented the low-maintenance aluminum balusters category and has since led the industry with innovative decking and railing products. With dependably on-trend designs, Deckorators lets DIYers and builders extend their creative ideas from a home’s interior to its outdoor living spaces. Deckorators is a brand of UFP Retail Solutions, LLC, a UFP Industries company.
To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 800-556-8449.
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UFP INDUSTRIES, INC.
UFP Industries, Inc., formerly Universal Forest Products, is a holding company whose operating subsidiaries—UFP Packaging, UFP Construction, and UFP Retail Solutions—manufacture, distribute, and sell a wide variety of wood- and alternative-material building and industrial products worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Michigan, with affiliates throughout North America, Europe, Asia, and Australia. For more about UFP Industries, go to www.ufpi.com.
