NRLA is pleased to announce that Bradley Hartmann will be a key presenter at LBM Expo this year. LBM Expo is the Northeast’s leading lumber and building materials trade show. This session will delve into the strategies for implementing the Air Raid Offense for Sales, offering attendees valuable insights into the world of sales leadership and market adaptability, and will take place on Thursday, December 7, from 8 to 9:30 a.m.

In his session titled “Implementing the Air Raid Offense for Sales: A Former QB/Current Sales Trainer’s Guide to Quit Playing Defense and Start Driving New Sales in Any Market Environment,” Bradley Hartmann will demonstrate how making small, practical changes in three specific sales activities can differentiate your sales team, deliver more value, and drive new sales, regardless of market conditions.


“Bradley Hartmann is a dynamic and engaging speaker with a unique perspective on sales leadership,” said NRLA President Rita Ferris. “We’re thrilled to have him as part of our lineup this year, and we believe his insights will be invaluable to our attendees.”

LBM Expo is the go-to event for professionals in the lumber and building materials industry, and each year, thousands of industry experts come together to network, learn from specialists, and evaluate new products. With Bradley Hartmann on board, the 2023 LBM Expo is poised to be one of the most exciting yet.

Bradley Hartmann brings a wealth of knowledge and experience, having transitioned from a successful football career to becoming a sought-after sales trainer. His session promises to provide attendees with practical takeaways that can be applied to their sales strategies immediately.

LBM Expo 2023 will be held December 6-7, 2023, at the Earth Expo & Convention Center, Mohegan Sun, Uncasville, CT. The event is open to all professionals in the lumber and building materials industry, and you won’t want to miss Bradley Hartmann’s session on “Implementing the Air Raid Offense for Sales.”
For more information about LBM Expo, a full schedule of events, and to register, please visit lbmexpo.com.


About the NRLA

The NRLA is a 1,300-member association representing independent lumber and building material suppliers and associated businesses in New York, New Jersey, the Mid-Atlantic, and six New England states. Throughout our 128-year history, NRLA has provided leadership, support, and community for lumber and building material dealers throughout the Northeastern United States. NRLA is an industry leader in education, legislative and regulatory reform, and member programs and services. We also produce the industry’s largest regional trade show, LBM Expo. For more information go to nrla.org.

About LBM Expo

The Lumber and Building Material Expo (LBM Expo) is the only industry expo where all facets of the distribution channel are represented. Retail lumber dealers in the Northeast are afforded the opportunity to interact with manufacturers, wholesalers, and distributors of lumber, building materials, and related technologies. For more information, go to lbmexpo.com.